Can it be this simple?

I have one less key on my key ring. Two weeks ago I left my full time job as a Creative Director to start Pabs & Co, and today I returned my old office key. This new venture is all about keeping it simple, and if the number of my keys is any indication, I'm on the right track. I am currently reading 'Insanely Simple: The Obsession That Drives Apple's Success', by Ken Segall. I've been a big Apple fan since my first Macintosh (8Mb RAM seemed awesome back then!). I have always enjoyed Apple's ability to deliver simple-to-use products, marketing that is both relatable and aspirational, and design that is ground-breaking in its purity. Throughout Ken's book, he refers to everything at Apple bein

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St Kilda, Australia