NATIONAL INSTITUTE OF CIRCUS ARTS
Marinus Link is a $3b+ interconnector proposal, which sits at the heart of meeting Australia's carbon reduction targets.
While the project is advancing well, it has been very focussed on delivery and this has resulted in the public positioning being very project focussed and technical.
My client wanted to flip that into a story about the project's positive impact for people and community, and its contribution to a better world - helping us adapt to the ravages of climate change.
Social media templates
The layout I created tells the story using a new approach in terms of design and visual standards, without a complete rebrand, and clearly signals a change in approach and tone of how the story is told to communities and stakeholders.